How do I know where a lead found me, like Google or ChatGPT?

Open a lead and look at “Where they found you”. Each lead gets one of these sources: Google search, Google Maps (or your Google Business Profile), AI assistant (ChatGPT, Perplexity, Gemini, Copilot, Claude and others), Social, Ads, Email, Direct or Other website.

It also shows the page they sent it from, the first page they landed on, pages viewed, their device and any campaign name. We work this out from the link they clicked and the website that sent them, keeping only that website’s name, never the full address. Direct means they typed your address or used a bookmark; some apps hide where a visitor came from, and those show as Direct too.

Use the source filter at the top of Leads to see, for example, only leads from AI assistants. Sources show once your site is live.