AI search, explained
How AOS Sites gets you found in ChatGPT, Gemini and Google
AI assistants recommend local businesses from what they can read: your website, your Google Business Profile, your listings and your reviews. AOS Sites makes your website the clearest, most complete source about you that a search engine or an assistant can find, written from your real facts. Nobody can promise an assistant will recommend you; anyone who does is guessing.
Published · Updated · By the AOS Sites team
Where each assistant looks
Each one reads a different index. To be found by all of them, a site has to let each crawler in and say the same facts everywhere.
| Assistant | Where its answers come from | What that asks of your site |
|---|---|---|
| Google AI Overviews, AI Mode and Gemini | Reads: Google's normal search index (Googlebot), plus Google Business Profile and Maps for local answers. | Your site: Pages Google can crawl and quote, and a complete, verified Business Profile with reviews. |
| ChatGPT search | Reads: OpenAI's search crawler (OAI-SearchBot) and other search providers; local answers also lean on listings. | Your site: Let OAI-SearchBot in, and keep listings like Yelp and Bing Places matching your site. |
| Microsoft Copilot | Reads: The Bing index. | Your site: Let Bingbot in, and tell Bing about changes (IndexNow) and your sitemap. |
| Claude | Reads: Brave Search, plus Anthropic's Claude-SearchBot and live fetches when someone asks. | Your site: Let Claude-SearchBot and Claude-User in. |
| Perplexity | Reads: Its own index (PerplexityBot) and live fetches for a question. | Your site: Let PerplexityBot in. |
What every AOS site does
Nothing to switch on. These are part of how AOS builds and publishes every site, and Site Health in your dashboard rechecks them.
- Every word is in the page itselfMost AI crawlers don't run JavaScript. Every AOS site sends its words and its structured data in the HTML, so nothing depends on code a crawler skips.
- Search and AI crawlers are welcome, by nameYour robots.txt lets Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot, Applebot and the rest in, in one rule group so none of them misses a rule. It also names your sitemap.
- Structured data typed to your tradeOne connected schema.org graph per page says what you are (Plumber, Dentist, HairSalon), where, when you're open and what you offer. Your name, address and phone read the same on every page, in the markup and in llms.txt. We never mark up ratings about yourself, which Google treats as self-serving.
- Answers first, in your wordsPages open with a plain sentence on who you are, what you do and where. Headings are the questions customers ask, and your FAQ answers are the ones you gave, marked up only where they're visible.
- Honest datesYour sitemap's last-changed dates and each page's "Updated" line move only when the page really changes. Google ignores dates that change for show.
- Search engines hear about changesWhen you publish, AOS tells Bing and the other IndexNow engines which pages changed. Google reads your sitemap; Settings guides you through verifying with Google Search Console and Bing Webmaster Tools.
- llms.txt, as a courtesyEvery site has an llms.txt and llms-full.txt: a plain summary of your business for AI tools that look for one. Few do today, and Google says it ignores them, so we treat them as a courtesy, not a ranking trick.
- Fast, steady pagesThe first photo loads first, the rest wait their turn, and nothing jumps as the page loads: the Core Web Vitals Google measures. Site Health in your dashboard rechecks all of this and tells you what to fix.
What only you can do
For local answers, Google and the assistants lean on your listings and reviews as much as your site.
- Claim and verify your Google Business Profile, with the same name, address, phone and hours as your site.
- Ask happy customers for reviews on Google and Yelp, and answer them.
- Claim Bing Places and Apple Business Connect, and keep every listing matching your site.
- Tell AOS what you're really known for, the towns you serve and the questions customers ask, so your site can say it.
What nobody can promise
No website, agency or tool can guarantee that ChatGPT, Gemini or Google will recommend you, or put you at the top. Anyone who promises that is guessing. What AOS Sites promises is the part it controls: a site every search engine and assistant can reach, read and quote, saying exactly what's true about you.
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