What is structured data (schema), and does my site have it?

Yes. Structured data is a set of hidden labels that tell search engines and AI assistants exactly what your business is, and every AOS site has it on every page.

It says what kind of business you are (a Plumber, a Dentist, a HairSalon), where you are, when you're open, how to reach you and what you offer. Your name, address and phone read the same on every page and in your llms.txt. FAQ markup is added only where those questions are visible on the page, and we never mark up star ratings about yourself, which Google treats as self-serving.

It's built from your business details, so keep them current in Settings → Business details. Site health checks it under Business data every day.